BigXthaPlug is an American rapper from Dallas whose booming baritone and soul-sampling Texas sound made him one of hip-hop’s most unlikely crossover stars. After a jail stint on his 24th birthday changed his life, he broke through with ‘Texas’, built a platinum career with Take Care, and then crossed into country music with a string of hit collaborations.
| Full Name | Xavier Landum |
| Born | 12 May 1998, Dallas, Texas, USA |
| Age | 28 (as of 2026) |
| Nationality | American |
| Occupation | Rapper, songwriter |
| Known For | Texas, Mmhmm, The Largest, All the Way (with Bailey Zimmerman) |
| Record Label | UnitedMasters |
| Net Worth (est.) | $1 million–$15 million (published estimates vary widely) |
Early Life in Dallas
Xavier Landum grew up in the Pleasant Grove neighbourhood of southeast Dallas, raised largely by his mother, with a father who introduced him to classic soul, funk and old-school hip-hop — the records he now samples. A talented high-school football player, he drifted into street life after school troubles ended his sporting ambitions, and music was at first just something he did for friends. Dallas’s chopped-and-screwed heritage and the city’s blues roots shaped the heavy, swaggering sound he would become known for.
The Birthday That Changed Everything
Landum has told the story in many interviews: arrested on his 24th birthday in 2022 and held in solitary confinement, he began writing rhymes to pass the time and emerged determined to take music seriously. The discipline showed immediately. His single ‘Texas’, a swaggering tribute to his home state, went viral the same year, and his debut album Amar (2023) — named after his young son — converted the buzz into a real fanbase. XXL named him to its 2024 Freshman Class.
Take Care and Platinum Success
His second album, Take Care (October 2024), debuted at number eight on the Billboard 200 and established him as a headline act. Singles including ‘Mmhmm’, ‘Change Me’ and ‘The Largest’ — a playful nod to his imposing 6-foot, near-300-pound frame — became staples, and the album earned platinum certification. His live shows, equal parts revival meeting and block party, have made him one of rap’s most in-demand touring acts.
BigX has also moved like a mogul behind the scenes. He releases music through UnitedMasters under his own 600 Entertainment imprint, keeping ownership that earlier generations of Southern rappers rarely had, and has spoken about building the label into a home for other Dallas artists. His annual presence at Texas festivals and his habit of bringing local openers on tour have cemented his role as an ambassador for the city’s scene.
The Country Crossover: I Hope You’re Happy
In 2025 BigX pulled off the move few predicted: ‘All the Way’, his collaboration with country star Bailey Zimmerman, topped the Country Airplay chart and reached the top five of the Billboard Hot 100. His third album, I Hope You’re Happy (2025), leaned fully into the experiment, pairing him with country heavyweights including Jelly Roll, Luke Combs and Shaboozey — a Dallas rapper trading verses with Nashville’s elite, and succeeding on both charts at once.
BigXthaPlug Net Worth
Published net-worth estimates for BigXthaPlug vary wildly — from around $1 million at the cautious end to as high as $15 million in more generous trackers, which is why any single figure should be treated with scepticism. His income streams are clearer than the total: streaming royalties, a lucrative touring circuit, festival fees, songwriting credits on chart-topping singles in two genres, and merchandise. The honest summary is that estimates differ because his earnings have grown very fast and are not publicly disclosed.
Personal Life
Landum is a devoted father — his debut album is named for his son, Amar — and speaks often about how fatherhood pulled him away from the streets. He has been open about faith, grief and the friends he lost in Dallas, themes that run through Take Care and his country work alike. He remains based in Texas and is a visible presence in Dallas community events.
Frequently Asked Questions
What is BigXthaPlug’s real name?
Xavier Landum, born 12 May 1998 in Dallas, Texas.
How old is BigXthaPlug?
He is 28 years old as of 2026.
Why is BigXthaPlug famous in country music?
His 2025 single ‘All the Way’ with Bailey Zimmerman topped the country charts, and his album I Hope You’re Happy features stars like Jelly Roll and Luke Combs.
What is BigXthaPlug’s net worth?
Published estimates range from about $1 million to $15 million — an unusually wide spread, so the figures should be treated as rough guesses, not fact.
Related Biographies
Ella Langley (his I Hope You’re Happy collaborator), Doechii and Hanumankind — more in our Musicians collection.
Sources
Net worth and salary figures are estimates based on publicly available sources and may change over time.
